Anchor Text, Backlinks And The Magic Potion
What is an anchor text? An anchor text is a word or phrase that acts as a link. Usually an anchor text provides a link to useful information related to the content of the article. However, if you understand how search engines view an anchor text you can use them to your advantage.
An anchor text tells a search engine what a page is about. When a search engine sees an anchor text it assumes that the text is related to the page content. For example: if you write an article about growing tomatoes but you have "cow manure" as an anchor text, the search engines will think that your article is about cow manure. But if you have the words "growing tomatoes" as an anchor text then the search engines will assume your article is about growing tomatoes.
Savvy website or blog owners will write articles to distribute among the different article directories and thus secure lots of backlinks to their site, but not just any backlink. Thats not good enough.You want super backlinks and for that you'll need to make wise use of anchor texts. Say, in the resource box of your article you will definitely want to use an anchor text to link back to your site. If your site is named "Growing Tomatoes" then don't use "click here" as an anchor text! Use the name of your site. Although lining your articles with anchor texts leading back to your website is usually discouraged in writing circles it is OK to do it when the link (to your site) actually does provide relevant information directly related to the article.
For those of you wondering what a backlink is it's just an incoming link to your site. So say I visit your site and I like it and I post a link from my site to your site then you'll have a backlink from me. Backlinks from sites that are relevant to your site and are in your niche are more valuable than a link from a site that is in a totally different niche. That's why writing articles as an expert in your niche is a great way to drive targeted traffic to your site.
If you are writing articles about growing tomatoes and it gets published, it'll be published in the gardening section of whatever sites publish it, and the visitors coming to your site will naturally be interested in your niche. Targeted visitors.
Lets not confuse backlinks with reciprocal links. Reciprocal links are created when you trade links with a site. For instance if you and I put each others links on our sites then those are reciprocal links and they are less valuable in the eyes of the search engines. Article advertising creates backlinks and thats why everyone is so actively involved in it. It works wonders!
You can actually keep track of how many backlinks you have with Site Explorer. Simply type your url in the search bar and click explore. When your results are displayed click "inlinks". You'll see a display featuring all links coming into your site. As the number of backlinks increases your site ranking will increase too, especially on google.
Some last tidbits here...your anchor text should be a keyword for your site, not necessarily the name of your site (but thats usually a good idea) but a keyword. And on top of that if you enter your anchor text with the "By: clees3161
Article Directory: http://www.articledashboard.com
Christopher Lees is a full time freelance writer and Internet marketer. For more interesting articles on making money online go to his new website at...
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